Create successful digital content, copy, speeches and presentations
Copywrite – Digital Contents
On a website it is essential to pay special dedication to their content for several reasons: it must capture our visitor’s attention, it must be attractive and easy to read. As well, the written contents of a website -called copy or copywrite- will be read, indexed and tracked by search engines such as Google to assess the relevance of such site in relation to its subject, theme, industry or category. The result of this assessment determines where -and if- the website appears in search engine results. Google considers whether it will be a good result for its users or not.
This has to be taken into account when writing digital contents or copywrite. Little text or a very poor in “keywords” (*) can make a very good website, full of visuals or multimedia content, for instance, not rank well in search engines results. Also, contents saturated in keywords can be highly counterproductive, since the site in question can be penalized by blackhat spam techniques.
(*) words and terms with which prospects and visitors can find your site because they search with them. (For example: “web design” is a keyword/phrase or keyword for this website and “digital content” for this particular page within the website).
All my web design clients also use my content creation and correction services, as well as English/Spanish translations. Writing, creation, edition, proofreading, translation and editing of texts in Spanish and English can be part of a global project, or it can be hired as a separate work.
Text creation, review and correction
When creating text content, it is crucial to have a test-reading or proof-of-reading, editing and correction stage, to refine and optimize your writing, whatever the project you are running and regardless of the kind of text. I have extensive experience in writing and proof-reading in areas such as Science, Philosophy, Nanotechnology, Technology, Soft and Hardware, Innovation, Biology, Neuroscience, Health, Cognitive Sciences, Psychiatry, Linguistics, Semiology and non-general subjetcs.
Storytelling, Pitch Deck and Presentations
We explore your ideas through a creative process that will allow us to come up with what you have to tell in an easy-to-read, engaging delivery that keeps the audience’s attention and achieves your goals. This is the art of storytelling at the service of your goals and your projects.
For presentations, we also work body language, your way of speaking, voice, register and other keys that must be taken into account to give an effective presentation with assured “wow” effect!
Business Identity design: Brand, logo and branding. Typography. Stationery design: business cards, flyers, posters, street ads, banners and billboards, brochures and signs. Album covers. Brand manual and style guide creation.
Photography for corporate events and celebrations, weddings and parties. Product photography and outdoors location shootings. Mugshots. Portraits. Catalogues and Books. Video production: documentary, commercials, short films, music clips. Scribe and animation.
Content creation for websites, advertising and advertising. Copywrite, proofreading and editing of all kinds of texts, ads, papers and literature. Storytelling techniques.
S.E.O. Search Engine Optimisation for websites. Organic search results. Digital Advertising: Google Adwords, Facebook and Instagram Ads. Social media profiles and community management.
English – Spanish translations and Subtitles. General language, academic papers, business copywrite and legal documments. Subtitles for movies, talks, events, commercials and all kinds of videos. Review and proofreading.
Hi! Since 2002 I work in web design, graphic design, digital services, content creation and English-Spanish translations. In 2010 I turned into a professional photographer as well, shooting mostly corporate and social events. My work keeps me in constant training, motion and connection with diverse people, disciplines, places and worldviews. This is for me the most wonderful thing about my career. I became a TED translator, creating subtitles for TED.com in 2008. I attended TED 2011 in Long Beach and since then I am part of the organizing team of TEDxRíodelaPlata, in charge of the English-Spanish subtitles of the talks and the photography of the events. In all these years I put together a wonderful team of professionals that help me deliver high quality services, consistently. I studied coaching and NLP to assist my clients should they required it. I am the singer of the pop rock band GO! and in my spare time I ride my Fiat 600 ’64. For more professional-friendly info, check my CV at Linkedin.