Web Design – UX/UI
Custom Web Development
We can create all kinds of sites and apps to meet your needs, achieve your goals and adjust to your budget. Here below I share with you what I think are the most important things you need to know when hiring a web designer. For starters, traditional web design and development falls mostly into these four categories:
Informational websites for professionals, projects, companies and organizations.
One-Page & Landing Pages
One-page sites and Landing pages for events or specific marketing actions.
E-commerce & Sales
E-commerce with shopping cart, products and services sale platforms.
Catalogues or Listings for real estate, photographers, libraries, archives.
How to design a successful website
A website is a unique creation. We have to design it discovering, creating and articulating what we have to say, your “what”, while also putting together the most appropriate communication strategy: the “how”.
The design of your website, the exploration and discovery of your goals, the research on user experience and building the right user interface require dedication, attention to many details and a professional approach. It’s not just “web design”, we will be interpreting your message and reaching your targeted audience through this digital communication tool which is rather complex. And we aim to achieve the expected marketing results.
Your website is the window of your organization or project on the Internet. This sounds obvious at this point, but it’s good to have it in mind, because quite often we neglect our websites. We forget that it is the place where customers, clients, prospects or leads will find you and consider if they are interested in what you offer, if they are interested in you. This visitor’s assessment of an online product or service occurs in a few seconds and is based on totally intuitive, emotional and aesthetic impressions derived from your website. The user’s experience on your site defines their attitude towards what you offer. The same thing happens with a commercial that can make thousands of people buy a product… or not. This glimpse of attention is worth everything. This is why web design is critical: good usability and user experience, a suitable interface and developing an attractive brand with a simple and accessible navigation. This is as relevant as the content and what we’re offering.
Today it is apparent that visuals win over text and the packaging is more important than the product when it comes to attracting our attention. The container is more relevant than the content because it determines whether we’ll pay attention to it or not. We must use this knowledge to our advantage, understand it, own it and use it in alignment with our goals.
“Researchers at Carleton University in Ottawa recently discovered that users make judgements about website design in as little as 50 milliseconds (a mere 1/20th of a second!). This judgement is an emotional reaction based on pure aesthetics and has nothing to do with the usability.”
Content is still king
Once we understood that the design of our website -for its aesthetics, usability and functionality- is the first impression by which our visitors, potential customers and consumers will decide to stay or leave, we now enter the field of Content.
The content of a website is our product or service, the story we want to tell, what we want to inform or communicate.
Focusing on the content of our website or digital project has two aspects to it: the relevancy of the contents themselves, and the strategy of the delivery. The content is *still* king, it will define what will happen once we have managed to have our web visitor to stayed with us, listen to us, read us. It is a great mistake to believe what is said out there that “people don’t read” and that no matter what we write, no one will read. Never before in human history have so many people written and read as much as today to communicate daily.
Think about it. If people don’t read you, it’s because they don’t care what you’re saying. Simple as that. What we will have to think about and work on is if it’s because what you offer is not of interest to them or you are not creating your contents strategically. Most of times, is the latter. In this situation is where we professionals of digital content come handy to turn a good message with a poor delivery into a durable message with guaranteed conversion.
S.E.O. Search Engine Optimization
As a web designer I am involved in everything, including making the content technically visible so that search engines (Google, Yahoo, Bing) can find it, index it and deliver it in search results when people search. In other words: make sure that if you sell lemons, you can be found by those who are looking for “lemon sales” or “lemon seller” or “lemon shop” and in your area. This approach involves thinking about the contents and all the elements of a website under this particular lens. The lens of Search Engines.
Another example: your site today has to be responsive, that is, it has to be correctly displayed in mobile phones and tablets. The design of a website then involves several views: desktop, tablet and mobile. This wasn’t the case before 2008. We pretty much designed websites with the same static conception we used to create printed designs that don’t change. Today your mobile view is more important than your desktop view -your laptop- because more people access the Internet from their phones than from their computers. For Google this is quite the relevant thing when evaluating your site. Another challenge is the speed of the site. The faster your site, the better the site will be ranked and the more visibility it will have.
You can read more about this topic in the section of Digital Marketing.
In short, designing a successful website involves having knowledge about many related disciplines that work together to achieve the desired result. Finding a web designer who you can rest assured that they knows what they’re doing, who will meet the deadline, work in a timely manner and has an answer to your needs, may seem daunting, but it’s possible.
The Process of creating and designing a website
The work has this following stages, which involve different timing and approach:
With a meeting or phone conversation – if you’re at a distance – we have a first approach to the project and your goals. We outline a tentative budget and an estimated working time on what we adjust and agree to move forward. The first payment is made.
With a few meetings and conversations we outline now in detail what we want to achieve, the audience we want to reach and depending on it we start to create the strategy: functionality, visuals, aesthetics and web content. (What, How, Who, For What, Why, Where, When).
Usually I’m hired for projects starting from scratch: at the very choice of the name, the domain, the creation of their brand, the entire brand system of colors, typography, shapes. Regarding website design, I’m involved in all the content work and elements that make it up. Along with this, we designed the navigation flow that the user is expected to have to get the expected result.
If the work agreed on includes developing the graphic brand: the logo and the whole system of colors, shapes, and elements that make up the business identity, we work exploring ideas, inspirations that you have about things that you like, thinking about the objectives of your project, company or organization. The tagline, slogan or motto, words, colors and emotions you want to include in your brand.
We make usually three designs (with iterations and mixing of concepts), on this is discussed and corrected up to 3 times, until we reach the desired graphic mark.
In addition, the color palette, elements and everything needed for the web is prepared, as for any graphic or digital design to be delivered.
You get a brand manual with all the documentation.
The contents can be entirely provided by you or we can create them as a team, developing the texts, sorting and categorizing the information. And the same with photography and images.
Web development and design usually happens in two ways:
1 – Regular web development: when it comes to websites that are windows for products and services, we work with wireframes and mock-ups, defining together not only aesthetic aspects, but functional and accessibility aspects of the elements, UX/UI, considering that designs should be responsive, multi-device and if the platform is in different languages, we consider it as well. We agree on one mockup, and we enter the development stage.
In these cases, I usually offer CMS websites that I custom create with WordPress for the ease of use later by the customer, because it’s an industry standard, easy to update and upgrade or modify.
2- Web developments with custom programming: In these cases we are in front of a platform or application with specific functionalities, that can no longer be addressed with a custom WordPress development or a traditional web design. A programming team is set up to develop a custom product. My job is to work as a Business Analyst, coordinate the entire project and as part of the creative and design team, make all the prototypes and “pixel perfect” mockups for programmers to work on and perform navigation flows. The whole process until it’s out to production.
Once the site or platform is tested and functional for production, roll out or release, the date is agreed and the final payment is agreed. Once the site is online, some last tasks and adjustments must be performed and it is definitely finished, making the last payment.
Depending on the project, it will require more or less frequent updates once it is online. From a technical standpoint, the sites I design do not in themselves require monthly maintenance, so there is no need for subscriptions and other types of payments once the work is finished. On the other hand, when designing in WordPress, the client has the possibility to make changes himself, because they are self-managed sites. It has its learning curve, like everything in life! but it’s meant to be intuitive and simple. Many customers prefer however, to call me to perform their web updates, which is entirely possible. The only costs a website has to be online are the annual cost of the domain registration – www.mydomain.com for example – and the hosting service, which is the physical server where it is hosted to be available to the world 24/7.
Check my other services for all the things I can offer you for your project or business.
Business Identity design: Brand, logo and branding. Typography. Stationery design: business cards, flyers, posters, street ads, banners and billboards, brochures and signs. Album covers. Brand manual and style guide creation.
Photography for corporate events and celebrations, weddings and parties. Product photography and outdoors location shootings. Mugshots. Portraits. Catalogues and Books. Video production: documentary, commercials, short films, music clips. Scribe and animation.
Content creation for websites, advertising and advertising. Copywrite, proofreading and editing of all kinds of texts, ads, papers and literature. Storytelling techniques.
S.E.O. Search Engine Optimisation for websites. Organic search results. Digital Advertising: Google Adwords, Facebook and Instagram Ads. Social media profiles and community management.
English – Spanish translations and Subtitles. General language, academic papers, business copywrite and legal documments. Subtitles for movies, talks, events, commercials and all kinds of videos. Review and proofreading.
Hi! Since 2002 I work in web design, graphic design, digital services, content creation and English-Spanish translations. In 2010 I turned into a professional photographer as well, shooting mostly corporate and social events. My work keeps me in constant training, motion and connection with diverse people, disciplines, places and worldviews. This is for me the most wonderful thing about my career. I became a TED translator, creating subtitles for TED.com in 2008. I attended TED 2011 in Long Beach and since then I am part of the organizing team of TEDxRíodelaPlata, in charge of the English-Spanish subtitles of the talks and the photography of the events. In all these years I put together a wonderful team of professionals that help me deliver high quality services, consistently. I studied coaching and NLP to assist my clients should they required it. I am the singer of the pop rock band GO! and in my spare time I ride my Fiat 600 ’64. For more professional-friendly info, check my CV at Linkedin.