We can create all kinds of sites and apps to meet your needs, achieve your goals and adjust to your budget. Here below I share with you what I think are the most important things you need to know when hiring a web designer. For starters, traditional web design and development falls mostly into these four categories:

A website is a unique creation. We have to design it discovering, creating and articulating what we have to say, your “what”, while also putting together the most appropriate communication strategy: the “how”.

The design of your website, the exploration and discovery of your goals, the research on user experience and building the right user interface require dedication, attention to many details and a professional approach. It’s not just “web design”, we will be interpreting your message and reaching your targeted audience through this digital communication tool which is rather complex. And we aim to achieve the expected marketing results.

Your website is the window of your organization or project on the Internet. This sounds obvious at this point, but it’s good to have it in mind, because quite often we neglect our websites. We forget that it is the place where customers, clients, prospects or leads will find you and consider if they are interested in what you offer, if they are interested in you. This visitor’s assessment of an online product or service occurs in a few seconds and is based on totally intuitive, emotional and aesthetic impressions derived from your website. The user’s experience on your site defines their attitude towards what you offer. The same thing happens with a commercial that can make thousands of people buy a product… or not. This glimpse of attention is worth everything. This is why web design is critical: good usability and user experience, a suitable interface and developing an attractive brand with a simple and accessible navigation. This is as relevant as the content and what we’re offering.

Today it is apparent that visuals win over text and the packaging is more important than the product when it comes to attracting our attention. The container is more relevant than the content because it determines whether we’ll pay attention to it or not. We must use this knowledge to our advantage, understand it, own it and use it in alignment with our goals.

“Researchers at Carleton University in Ottawa recently discovered that users make judgements about website design in as little as 50 milliseconds (a mere 1/20th of a second!). This judgement is an emotional reaction based on pure aesthetics and has nothing to do with the usability.”

Once we understood that the design of our website -for its aesthetics, usability and functionality- is the first impression by which our visitors, potential customers and consumers will decide to stay or leave, we now enter the field of Content.

The content of a website is our product or service, the story we want to tell, what we want to inform or communicate.

Focusing on the content of our website or digital project has two aspects to it: the relevancy of the contents themselves, and the strategy of the delivery. The content is *still* king, it will define what will happen once we have managed to have our web visitor to stayed with us, listen to us, read us. It is a great mistake to believe what is said out there that “people don’t read” and that no matter what we write, no one will read. Never before in human history have so many people written and read as much as today to communicate daily.

Think about it. If people don’t read you, it’s because they don’t care what you’re saying. Simple as that. What we will have to think about and work on is if it’s because what you offer is not of interest to them or you are not creating your contents strategically. Most of times, is the latter. In this situation is where we professionals of digital content come handy to turn a good message with a poor delivery into a durable message with guaranteed conversion.

As a web designer I am involved in everything, including making the content technically visible so that search engines (Google, Yahoo, Bing) can find it, index it and deliver it in search results when people search. In other words: make sure that if you sell lemons, you can be found by those who are looking for “lemon sales” or “lemon seller” or “lemon shop” and in your area. This approach involves thinking about the contents and all the elements of a website under this particular lens. The lens of Search Engines.

Another example: your site today has to be responsive, that is, it has to be correctly displayed in mobile phones and tablets. The design of a website then involves several views: desktop, tablet and mobile. This wasn’t the case before 2008. We pretty much designed websites with the same static conception we used to create printed designs that don’t change. Today your mobile view is more important than your desktop view -your laptop- because more people access the Internet from their phones than from their computers. For Google this is quite the relevant thing when evaluating your site. Another challenge is the speed of the site. The faster your site, the better the site will be ranked and the more visibility it will have.

You can read more about this topic in the section of Digital Marketing.

In short, designing a successful website involves having knowledge about many related disciplines that work together to achieve the desired result. Finding a web designer who you can rest assured that they knows what they’re doing, who will meet the deadline, work in a timely manner and has an answer to your needs, may seem daunting, but it’s possible.

Contact me for your project now!

The work has this following stages, which involve different timing and approach:

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